COACH JEFF FRIESEN

Jeff Friesen's journey from a small prairie town to Stanley Cup champion is built on passion, perseverance, and an unwavering love for the game.

Growing up in Meadow Lake, Saskatchewan — a town of just 5,000 people — Jeff spent every spare moment on his outdoor rink, shooting pucks in the garage, and living and breathing hockey. When WHL scouts passed on him at 15 for being "too small," he used that doubt as fuel. At 16, he earned a spot with the Regina Pats and set a franchise record with 45 goals as a rookie — a mark that stood until Connor Bedard broke it in 2022. He went on to earn both WHL and CHL Rookie of the Year honors.

Jeff represented Canada on the international stage, winning back-to-back World Junior Championship gold medals before being selected 11th overall by the San Jose Sharks in the 1994 NHL Draft. Over a 13-year NHL career, he recorded 236 goals and 313 assists in 977 games — and in 2003, fulfilled every player's ultimate dream by winning the Stanley Cup with the New Jersey Devils. He was later inducted into the Saskatchewan Sports Hall of Fame.

Throughout his career, Jeff always wished he'd had a dedicated shooting coach to develop his mechanics and finishing touch. That experience drives everything he does today. For the past 10 years, he has worked with players at every level — from grassroots programs to the NHL, NCAA, and WHL — bringing 30+ years of elite experience to every session.

Jeff's coaching philosophy is simple: "Shooting the puck is one of the most exciting parts of the game, yet the mindset and mechanics behind scoring are often undertaught. When you learn to shoot, score, and think the game, you will love hockey at another level."